Content Marketer @ UserIQ

Content Marketing, Social Media, Editing, Public Relations

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What is a Customer Growth Platform™? - UserIQ Blog

How is a Customer Growth Platform™ different from a Customer Success Platform? It supports each stage of the customer journey. Here's a breakdown.

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Customer Success as a Core Operating Philosophy

What does it mean for each department to have customer success as its core operating philosophy? At UserIQ, customer success is our business.

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The 4 Features You Need from Your Customer Growth Technology

When you’re able to reach the right users with the right message at the right time, you reduce their risk for churn and increase their chances of retention, expansion, and advocacy (which will directly impact your revenue).

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3 Reasons Why Less is More in Modern Retail

With digital channels growing in influence and capability, are giant brick & mortar stores with hundreds of products really necessary? The technology available to us today says no.

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Retailers Don't Know They Already Have A Chief Experience Officer

The best way to achieve success with customer experience? Appoint a Chief Experience Officer (CXO) to make sure the customer is the top priority in every endeavor. There are 3 strategic imperatives to doing this.

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4 Strategies SaaS Startups Must Follow to Avoid Failure

If you can clearly visualize your customer base, develop a sensible price point, and ultimately make your customers happy and engaged, you are well on your way to success.

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On Mentors

I talked briefly about career mentors and the importance of finding them in my post about What I Wish I’d Done in College, but I can’t express enough how critical mentors have been in my career so far, and I encourage everyone to find at least one. Here are a few things to know about mentors, how to get them, and how to keep them.

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The Future of Physical Retail: Connected Stores

We see the future of physical retail thriving through the Connected Store model: small-format spaces with little to no inventory in-house and a digital infrastructure that informs and entertains shoppers.

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In-Store Engagement Metrics: The Digital to Physical Corollary

Store retailers can use in-store engagement metrics to measure success of in-store engagement to make conscious choices about how to improve their omnichannel experience.

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5 Online Brands We'd Love to See Move Into Physical Retail

We chose five online brands that we think have a strong handle on their e-commerce business in markets that are eager for innovation.

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Importance of Training the Sales Associate in an Omnichannel World

Store associates are the face of the physical environment and the first line of defense when it comes to establishing human connections that build trust and form relationships that drive customer lifetime value. Provide them with the tools and training they need to ensure a seamless omnichannel experience for each potential customer.

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On Being an Intern

I’ve been an intern for quite a while now; paid, unpaid, class credit, I’ve done it all. I’ve enjoyed bouncing around to different companies each semester and picking up some basics of a few different industries. As I work through my last semester of college and my final stint as an intern, I’ve realized that I’ve learned quite a few things on the way and thought I would share.

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Switchyards Hosts Successful Accelerator Weekend - SouthernAlpha

If you live in Atlanta, you’re probably quite familiar with the buzzing energy that radiates through the city: big beautiful ideas, lively creatives, and a growing number of startup-focused hubs. But what seems to be lacking is a sense of community. Enter Switchyards: the latest movement on Atlanta’s radar, founded by Michael Tavani of Scoutmob fame.

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Georgia Tech to Host First Southeastern Web Series Festival

This is a press release I wrote for ATLWEBFEST 2013 (its first year) to acknowledge and spread word about their teaming up with Georgia Tech's School of Literature, Media, and Communication.

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The Hyperloop is officially a (more) real thing! - Ghost Volta

I’m drooling all over myself right now. Elon Musk has released alpha design plans (above) for the long-teased Hyperloop! If you’re like me, you’ve anticipated new information about this high-speed transportation system for a verrrry long time and it’s finally here. As expected, Elon Musk unveiled the plans via Twitter and his Tesla...