How is a Customer Growth Platform™ different from a Customer Success Platform? It supports each stage of the customer journey. Here's a breakdown.
When you’re able to reach the right users with the right message at the right time, you reduce their risk for churn and increase their chances of retention, expansion, and advocacy (which will directly impact your revenue).
The best way to achieve success with customer experience? Appoint a Chief Experience Officer (CXO) to make sure the customer is the top priority in every endeavor. There are 3 strategic imperatives to doing this.
If you can clearly visualize your customer base, develop a sensible price point, and ultimately make your customers happy and engaged, you are well on your way to success.
I talked briefly about career mentors and the importance of finding them in my post about What I Wish I’d Done in College, but I can’t express enough how critical mentors have been in my career so far, and I encourage everyone to find at least one. Here are a few things to know about mentors, how to get them, and how to keep them.
Store retailers can use in-store engagement metrics to measure success of in-store engagement to make conscious choices about how to improve their omnichannel experience.
We chose five online brands that we think have a strong handle on their e-commerce business in markets that are eager for innovation.
Store associates are the face of the physical environment and the first line of defense when it comes to establishing human connections that build trust and form relationships that drive customer lifetime value. Provide them with the tools and training they need to ensure a seamless omnichannel experience for each potential customer.
I’ve been an intern for quite a while now; paid, unpaid, class credit, I’ve done it all. I’ve enjoyed bouncing around to different companies each semester and picking up some basics of a few different industries. As I work through my last semester of college and my final stint as an intern, I’ve realized that I’ve learned quite a few things on the way and thought I would share.
If you live in Atlanta, you’re probably quite familiar with the buzzing energy that radiates through the city: big beautiful ideas, lively creatives, and a growing number of startup-focused hubs. But what seems to be lacking is a sense of community. Enter Switchyards: the latest movement on Atlanta’s radar, founded by Michael Tavani of Scoutmob fame.
This is a press release I wrote for ATLWEBFEST 2013 (its first year) to acknowledge and spread word about their teaming up with Georgia Tech's School of Literature, Media, and Communication.
I’m drooling all over myself right now. Elon Musk has released alpha design plans (above) for the long-teased Hyperloop! If you’re like me, you’ve anticipated new information about this high-speed transportation system for a verrrry long time and it’s finally here. As expected, Elon Musk unveiled the plans via Twitter and his Tesla...